The protection of your personal data and your privacy are very important to us. With this declaration, we would therefore like to inform you about how we handle your personal data.
Responsible body
MK Health GmbH is responsible for the collection, processing and use of your personal data within the meaning of the EU General Data Protection Regulation and the German Federal Data Protection Act.
MK Health GmbH
Leopoldstraße 31
80802 Munich
Germany
Phone: +49 (0) 89/7879790-222
E-Mail: [email protected]
Data Protection Officer:
SPIRIT LEGAL Fuhrmann Hense Partnerschaft von Rechtsanwälten
Lawyer and data protection officer
Peter Hense
Postal address:
Data Protection Officer
c/o MK Health GmbH, Leopoldstraße 31, 80802 Munich, Germany
Contact us via the encrypted online form: Contact data protection officer
Collection of general information
When you access our website, information of a general nature is automatically collected. This information (server log files) includes, for example, the type of web browser, the operating system used, the domain name of your internet service provider and similar. This is exclusively information that does not allow any conclusions to be drawn about your person. This information is technically necessary in order to correctly deliver the website content requested by you and is mandatory when using the Internet. Anonymous information of this kind is statistically evaluated by us in order to optimise our Internet presence and the technology behind it.
Contacting us: Collection, processing and use of personal data
Personal data is all information that relates to an identified or identifiable natural person. This includes, for example, your name, your telephone number, your address and all other data that you provide to us when you contact us by e-mail or via a contact form. The information you provide when contacting us will be stored for the purpose of processing your enquiry and for possible follow-up questions. The lawfulness of this processing is based on the legitimate interests pursued by the controller, except where such interests are overridden by the interests or fundamental rights and freedoms of the data subject which require protection of personal data. We will treat your personal data with the utmost care, store it securely and not pass it on to third parties.
Use of cookies
Like many other websites, we also use so-called "cookies". Cookies are small text files that are stored on your end device (laptop, tablet, smartphone, etc.) when you visit our website. This provides us with certain data such as IP address, browser used and operating system. Cookies cannot be used to start programmes or transfer viruses to a computer. Using the information contained in cookies, we can make navigation easier for you and enable our web pages to be displayed correctly.
Under no circumstances will the data collected by us be passed on to third parties or linked to personal data without your consent. If you allow us to use cookies through your browser settings or consent, the following cookies may be used on our websites: Overview
Insofar as these cookies may affect personal data, we will inform you about this in the following sections.
Of course, you can also view our website without cookies. Internet browsers are regularly set to accept cookies. Please note that individual functions of our website may not work if you have deactivated the use of cookies.
You can delete individual cookies or the entire cookie inventory via your browser settings. You will also receive information and instructions on how to delete these cookies or block their storage in advance. Depending on your browser provider, you will find the necessary information under the following links:
We also use strictly necessary cookies. These cookies are required to provide basic website functions. For example, when setting personal data protection settings, logging in or filling out forms. The user's consent is not required for the use of strictly necessary cookies and their use cannot be deactivated
SSL encryption
In order to protect the security of your personal data during transmission, we use state-of-the-art encryption methods (e.g. SSL) via HTTPS.
Deletion or blocking of the data
We adhere to the principles of data avoidance and data minimisation. We therefore only store your personal data for as long as is necessary to fulfil the purposes stated here or for the various storage periods stipulated by law. Once the respective purpose no longer applies or these periods have expired, the corresponding data is routinely blocked or deleted in accordance with the statutory provisions.
Use of Google Analytics 4
We use "Google Analytics", a web analysis service from "Google" (Google Ireland Ltd., Gordon House, Barrow Street, Dublin 4, Ireland and Google, LLC, 1600 Amphitheatre Parkway Mountain View, CA 94043, USA; hereinafter: "Google" and "Google Analytics 4") in order to optimise our website to user interests. "Google Analytics 4" uses so-called "cookies", which are stored on your end device for recognition, as well as similar tracking methods for recognising end devices such as tracking pixels, device fingerprinting and programming interfaces (e.g. APIs and SDKs) to process information from your end device. For this purpose, your end device is assigned a randomly generated identification number (cookie ID/device ID). With the help of these technologies, "Google" processes the information generated about the use of our website by your end device as well as access data for the purpose of statistical analysis - e.g. access to a specific website, number of unique visitors, entry and exit pages, length of stay, click, swipe and scroll behaviour, activation of buttons, registration for the newsletter, bounce rate and similar user interactions. For this purpose, it can also be determined whether different end devices belong to you or your household. The access data includes, in particular, the IP address, browser and device information, cookie ID/device ID, the previously visited website and the date and time of the server request. No individual IP addresses are logged or stored in "Google Analytics 4" systems. When the IP address is recorded by Google in special local data centres in the EU, your IP address is used to determine location information. The IP address is then deleted before the access data is stored in a data centre or on a server for "Google Analytics". In "Google Analytics 4", no precise data on the geographical location is provided, but only general location information such as the region and city of the location of the end device, which is derived from the IP address. "Google will process this information for the purpose of evaluating your use of the website, compiling reports on website activity for us and, where we indicate otherwise, providing us with other services relating to website activity and internet usage. If you are registered with a Google service, "Google" can assign the website visit to your user account and create and analyse cross-application user profiles. In addition, a cross-platform analysis of user behaviour takes place on websites and apps that use "Google Analytics 4" technologies. This allows user behaviour in different environments to be recorded, measured and compared in the same way. For example, user scroll events are automatically recorded to enable a better understanding of the use of websites and apps. Different cookie IDs/device IDs are used for different end devices for this purpose. We are then provided with anonymised statistics on the use of the various platforms, compiled according to selected criteria. With the help of "Google Analytics 4", target groups are automatically created for specific cookie IDs/device IDs or mobile advertising IDs, which are later used for individualised advertising. Target group criteria include, for example: Users who have viewed products but not added them to a shopping cart or added them to a shopping cart but not completed the purchase OR users who have purchased certain items. A target group comprises at least 100 users. With the help of the "Google Ads" tool, interest-based adverts can then be displayed in search results. Users of websites can also be recognised on other websites within the "Google" advertising network (in Google search, on "YouTube", so-called "Google Ads" or on other websites) and presented with tailored advertisements based on the defined target group criteria. With regard to the storage of and access to information in your end device, the legal basis is Art. 5 para. 3 of the ePrivacy Directive (Directive 2002/58/EC) or the respective implementation in the member states; the legal basis for further processing is Art. 6 para. 1 sentence 1 lit. a) GDPR. "Google" also processes some of the data in the USA. There is no adequacy decision by the EU Commission for data transfer to the USA. So-called standard contractual clauses have been concluded with Google, LLC in order to oblige Google, LLC to an appropriate level of data protection . You can obtain a copy of the standard contractual clauses at https://cloud.google.com/terms/sccs. Your data in connection with "Google Analytics 4" will be deleted after 24 months at the latest. Further information on data protection at "Google" can be found at: http://www.google.de/intl/de/policies/privacy.
You can withdraw your consent to processing at any time by moving the slider in the "Manage cookie settings" of the consent tool for the respective third-party provider. The lawfulness of the processing remains unaffected until the revocation is exercised.
Embedded YouTube videos
We embed YouTube videos on some of our websites. The operator of the corresponding plugins is YouTube, LLC, 901 Cherry Ave, San Bruno, CA 94066, USA. When you visit a page with the YouTube plugin, a connection to YouTube servers is established. YouTube is informed which pages you visit. If you are logged into your YouTube account, YouTube can assign your surfing behaviour to you personally. You can prevent this by logging out of your YouTube account beforehand.
When a YouTube video is started, the provider uses cookies that collect information about user behaviour.
If you have deactivated the storage of cookies for the Google Ad programme, you will not have to expect any such cookies when watching YouTube videos. However, YouTube also stores non-personalised usage information in other cookies. If you wish to prevent this, you must block the storage of cookies in your browser.
Further information on data protection at "Youtube" can be found in the provider's privacy policy at: https://www.google.de/intl/de/policies/privacy/
Use of Outbrain (conversion pixel)
Our website uses the technology of the provider Outbrain with which our users are referred to further content within our website and on third-party websites that may also be of interest to them. The further reading recommendations integrated by Outbrain, e.g. below an article, are determined on the basis of the content previously read by the user. Outbrain uses cookies, which are stored on the user's device, to display this interest-related, additional content. The content displayed in the Outbrain widget is automatically controlled and delivered by Outbrain in terms of content and technology. Outbrain also uses cookies to determine which content has been used and which of our pages have been visited if a click on an Outbrain advert on our website has generated a call or a conversion. This process is used to evaluate the effectiveness of the advertisements for statistical and market research purposes and can help to optimise future advertising measures. These user profiles do not allow any conclusions to be drawn about your person and are anonymous to us. The display of reading recommendations by Outbrain using cookies takes place on a purely pseudonymised basis. To anonymise the IP address, the last part of the IP address is removed.
The processing company is Outbrain UK Limited, 5th Floor, The Place, 175 High Holborn, London, WC1V 7AA. However, it cannot be ruled out that personal data may also be processed by Outbrain in the USA. The USA is a country that does not offer adequate protection for personal data within the meaning of EU Regulation 2016/679. This implies, among other things, that government authorities in the USA may have the right to access your data without effective remedies being available.
Your IP address and usage data are processed.
The legal basis for this cookie is your consent, which you may have given us via our cookie consent banner, Art. 6 para. 1 lit. a GDPR. You can revoke this consent at any time by changing the cookie settings. We would like to point out that in this case you may not be able to use all the functions of our website to their full extent.
Taboola
Our website uses technologies from Taboola. Taboola uses cookies to determine which content has been used and which of our pages have been visited if you have reached our website by clicking on a Taboola advert. This process is used to evaluate the effectiveness of the advertisements for statistical and market research purposes and can help to optimise future advertising measures. These user profiles do not allow any conclusions to be drawn about your person and are anonymous to us. The processing company is Taboola Germany GmbH, Alt-Moabit 2, 10557 Berlin. However, it cannot be ruled out that personal data may also be processed by Taboola in the USA. The USA is a country that does not offer adequate protection for personal data within the meaning of EU Regulation 2016/679. This implies, among other things, that government authorities in the USA may have the right to access your data without effective remedies being available. Your IP address and usage behaviour are processed.
The legal basis for this cookie is your consent, which you may have given us via our cookie consent banner, Art. 6 para. 1 lit. a GDPR. You can revoke this consent at any time by changing the cookie settings at . We would like to point out that in this case you may not be able to use all the functions of our website to their full extent. We would like to point out that in this case you may not be able to use all the functions of our website to their full extent.
Use of Facebook pixels (tracking & conversion cookies)
Facebook cookies enable Facebook to display our adverts on Facebook, so-called "Facebook ads", only to those Facebook users who have visited our website, in particular those who have shown an interest in our online offering. Facebook cookies make it possible to check whether a user has been redirected to our website after clicking on our Facebook ads and/or whether a conversion has taken place. If you are logged in to Facebook with your user account, your visit to our online offering will be noted in your user account. The data collected about you is anonymous to us, so it does not allow us to draw any conclusions about the identity of the user. However, this data can be linked by Facebook to your user account there. We have no influence on the scope and further use of data collected by Facebook through the use of Facebook pixels. Facebook receives the information that you have accessed the relevant part of our website or clicked on an advert from us. If you have a Facebook user account and are registered, Facebook can assign the visit to your user account. Even if you are not registered with Facebook or are not logged in, there is a possibility that Facebook will find out and store your IP address and any other identifying features.
The processing company is Facebook Ireland Ltd, 4 Grand Canal Square, Grand Canal Harbour, Dublin 2 Ireland. However, it cannot be ruled out that personal data may also be processed by Facebook in the USA. The USA is a country that does not offer adequate protection for personal data within the meaning of EU Regulation 2016/679. This implies, among other things, that government authorities in the USA may have the right to access your data without effective remedies being available.
Your IP address, device data and your social media account details are processed. The legal basis for this cookie is your consent, which you may have given us via our cookie consent banner, Art. 6 para. 1 lit. a GDPR. You can revoke this consent at any time by changing the cookie settings. We would like to point out that in this case you may not be able to use all the functions of our website to their full extent.
You can find out how the Facebook pixel is used for advertising campaigns at: https://www.facebook.com/business/learn/facebook-ads-pixel
You can change your settings for adverts on Facebook at https://www.facebook.com/ads/preferences/?entry_product=ad_settings_screen, provided you are logged into Facebook.
You can find more information about Facebook's data policy at https://www.facebook.com/policy.php.
Use of Cloudflare
In addition, we use the services of the Content Delivery Network (hereinafter: "CDN") of "Cloudflare" (Cloudflare Germany GmbH, Rosental 7, 80331 Munich, Germany and Cloudflare, Inc., 101 Townsend St., San Francisco, CA 94107, USA; hereinafter: "Cloudflare") on our website for the purpose of faster access to our online offer. When you visit the website, a library from the "CDN" is temporarily stored on your end device to prevent the content from being reloaded. Your IP address is transmitted to the provider in the USA. "Cloudflare processes some of your data in the USA. There is no adequacy decision by the EU Commission for data transfer to the USA. So-called standard contractual clauses have been concluded with Cloudflare, Inc. in order to commit Cloudflare, Inc. to an adequate level of data protection. You can view a copy of the standard contractual clauses at https://www.cloudflare.com/cloudflare-customer-dpa/ The legal basis for processing is Art. 6 para. 1 sentence 1 lit. f) GDPR. By using "Cloudflare", we are pursuing the legitimate interest of faster accessibility and a more effective and improved presentation of our online offer. Further information on data protection and the storage period at "Cloudflare" can be found at: https://www.cloudflare.com/de-de/privacypolicy/. You can object to the processing if it is based on Art. 6 para. 1 sentence 1 lit. f) GDPR. You have the right to object on grounds relating to your particular situation. You can send us your objection using the contact details provided in the "Controller" section.
Amazon Partner Programme
This website may be a participant in the Amazon EU Partner Programme, which is designed to provide a medium for websites to earn advertising fees through the placement of advertisements and links to Amazon.de. Amazon uses cookies to track the origin of orders. Among other things, Amazon can recognise that you have clicked on the partner link on this website.
For more information on the use of data by Amazon, please refer to the privacy policy of the company: http://www.amazon.de/gp/help/customer/display.html/ref=footer_privacy?ie=UTF8&nodeId=3312401.
AWIN affiliate programme
We use components of the AWIN affiliate network on this website. AWIN is a German affiliate network and serves as an interface between merchants and sales partners (so-called affiliates). The operating company of AWIN is AWIN AG, Landsberger Allee 104 BC, 10249 Berlin, Germany. AWIN places a cookie on the data subject's system. The AWIN tracking cookie does not store any personal data. Only the identification number of the affiliate, i.e. the partner referring the potential customer, as well as the order number of the visitor to a website and the advertising material clicked on are stored. The purpose of storing this data is to process commission payments between a merchant and the affiliate, which are processed via the affiliate network.
The data subject can prevent the setting of cookies by our website at any time by means of the corresponding setting of the browser used and thus permanently object to the setting of cookies. Such a setting of the Internet browser used would also prevent AWIN from placing a cookie on the data subject's IT system. In addition, cookies already set by AWIN can be deleted at any time via an internet browser or other software programmes.
The applicable data protection provisions of AWIN may be retrieved under https://www.awin.com/de/datenschutzerklarung.
Google Tag Manager
The website uses the Tag Manager from Google Inc. By using the service, tags, triggers and variables can be integrated and managed via a web interface. The Google Tag Manager does not set any cookies. Furthermore, the tool does not collect any personal data. The tags that are played are used to control and play marketing and tracking tools. However, these tags may collect and forward data under certain circumstances. However, the user's active consent is required for this. The data collected may also be stored and processed outside the EU.
Google Ads Conversion Tracking & Remarketing
This website uses the Google Ads service and the conversion tracking and remarketing functions of Google Inc, 1600 Amphitheatre Parkway, Mountain View, CA 94043, United States (hereinafter referred to as "Google"). We use the service to advertise our pages and services on the Internet. With the help of these functions, we have the opportunity to better tailor our offer to the user. With conversion tracking, we record actions that the user performs on our website. This allows us to recognise whether the user has clicked on a specific ad and subsequently completed a "conversion" (e.g. click on a button, order, registration, etc.). As soon as the user performs an action on this website, this is counted as a conversion and Google sets a cookie to mark this action. The cookies have a duration of 30 days and are not used to personally identify the user.
You can revoke your consent here:
https://business.safety.google/privacy/
https://adssettings.google.de/
https://optout.aboutads.info/
https://support.google.com/ads/answer/7395996
This site also uses Google's remarketing function. This function is used to display interest-based adverts to website visitors within the Google advertising network. A cookie is stored in the visitor's internet browser, which makes it possible to recognise the user when they visit websites that are connected to the Google advertising network. On these pages, the visitor may be shown adverts that relate to content that the user has previously accessed on websites that actively use the Google Remarketing function.
You can find more information about data processing by the operator in the data protection information: https://policies.google.com/privacy. You can also change your personal data protection settings there in the data protection centre.
Use of TikTok Pixel
This website uses the TikTok Pixel, a conversion tracking tool for advertisers. The service provider is the advertising company TikTok. The company "TikTok Technology Limited" (10 Earlsfort Terrace, Dublin, D02 T380 in Ireland) is responsible for the use in Europe. TikTok also processes your data in the USA, among other places. This may entail various risks for the legality and security of data processing. TikTok uses so-called standard contractual clauses (= Art. 46. para. 2 and 3 GDPR) as the basis for data processing for recipients based in third countries (outside the European Union, Iceland, Liechtenstein, Norway, i.e. in particular the USA) or data transfer to these countries. Standard Contractual Clauses (SCCs) are templates provided by the EU Commission to ensure that your data complies with European data protection standards even if it is transferred to and stored in third countries (such as the USA). With these clauses, TikTok undertakes to comply with the European level of data protection when processing your relevant data, even if the data is stored, processed and managed in the USA. These clauses are based on an implementing decision of the European Commission. The decision and the corresponding standard contractual clauses can be found here, among other places: https://eur-lex.europa.eu/eli/dec_impl/2021/914/oj?locale=de
You can find out more about the standard contractual clauses and the data processed through the use of TikTok Pixel in the privacy policy at https://www.tiktok.com/legal/page/eea/privacy-policy/de-DE or at https://ads.tiktok.com/i18n/official/policy/controller-to-controller.
Microsoft Clarity
This website uses the Microsoft service "Clarity". Microsoft Clarity enables a more precise analysis of user behaviour when using this website. The resulting log can be used to derive possible improvements. For this purpose, the data collected is transmitted to Microsoft Clarity and stored there. The user analysis is based on pseudonymised user data and tracks mouse and scroll movements on this website, among other things. For data protection purposes, IP masking and pseudonymisation have been activated before the data is sent to Microsoft. An AV contract has also been concluded with the provider.
Information about Clarity: https://clarity.microsoft.com
Privacy policy: https://privacy.microsoft.com/de-de/privacystatement
Option to object (opt-out): https://choice.microsoft.com/de-DE/opt-out
Microsoft Ads (formerly Bing Ads)
We use the tracking functions of "Bing Ads" from Microsoft Corporation (One Microsoft Way, Redmond, WA 98052-6399, USA; hereinafter: "Microsoft" and "Microsoft Ads") on our website. Microsoft stores a cookie on the user's device to measure the reach of our adverts and to enable the success of an advert to be attributed to it. The online advertising service "Microsoft Ads" uses technologies such as "cookies", "tracking pixels" and "device fingerprinting" to place adverts that are relevant to users and to improve reports on the effectiveness of campaigns. Information stored on users' end devices is also processed in the process. With the help of "Microsoft Ads", users can be shown interest-based adverts in relation to search results in search engines from "Bing" and "Yahoo". The adverts may also relate to products and services that users have already viewed on our website. For this purpose, the interaction of users on our website is analysed beforehand, e.g. which offers users are interested in, in order to be able to display targeted advertising to users on other pages even after they have visited our website. When users visit our website, "Microsoft Ads" stores a "cookie" on the end device of users. With the help of "cookies" and "tracking pixels", "Microsoft" processes the information generated by the users' end devices about the use of our website and interactions with our website as well as access data, in particular the IP address, browser information, the previously visited website and the date and time of the server request, across all end devices for the purpose of displaying and analysing personalised advertisements. For this purpose, it can also be determined whether different end devices belong to you or your household. In addition, the online advertising service "Microsoft Ads" enables us to measure the reach of our adverts and to allocate the success of an advert. For this purpose, "ad server cookies" are used, which can be used to measure certain parameters for measuring reach, such as the display of adverts, duration of viewing or clicks by users. With regard to the storage of and access to information in your end device, the legal basis is § 25 para. 1 TTDSG; the legal basis for further processing is Art. 6 para. 1 sentence 1 lit. a) GDPR. The storage period is twelve months. "Microsoft" also processes some of the data in the USA. The USA ensures an adequate level of protection for personal data in accordance with the decision of the European Commission of 10 July 2023 on the adequacy of secure and trustworthy data flows between the EU and the USA. However, in the event of improper processing of your data by Microsoft, you are guaranteed all legal remedies, including free, independent dispute resolution through arbitration.
The storage period of the information in the Microsoft Ads cookies is twelve months. Further information on data protection and the storage period for "Microsoft Ads" can be found at: https://about.ads.microsoft.com/de-de/ressourcen/richtlinien/richtlinien-zur-datensicherheit-und-datnschutzerklaerung.
You can withdraw your consent to processing at any time by moving the slider in the "Cookie settings" of the consent tool. This does not affect the lawfulness of the processing carried out on the basis of the consent until the revocation.
Google Fonts (local)
Google Fonts from Google Inc. are used on this website. The company Google Ireland Limited (Gordon House, Barrow Street Dublin 4, Ireland) is responsible for the European legal area. The Google fonts have been integrated locally on this website. This means that no data is retrieved from Google servers. There is also no connection to Google via data transfers or data storage. No data is passed on to Google Fonts at any time, not even passively or in the background.
Triple Whale
We use Triple Whale, a service provided by Triple Whale Inc., 266 N 5th Street, Columbus OH 43215, USA, on our website to analyse and optimise our marketing and e-commerce activities. Triple Whale enables us to analyse user behaviour on our website, evaluate marketing campaigns and improve the performance of our online offering. When using Triple Whale, personal data is processed, in particular information about your usage behaviour on our website (e.g. pages visited, click behaviour, time spent on the site), technical data (e.g. IP address, browser information, information about your device) and, where applicable, other data required for analysis and evaluation. This data is required to provide the Triple Whale service and to prevent misuse. The data will be deleted as soon as it is no longer required for the purposes of processing. Further information on data processing by Triple Whale can be found in the provider’s privacy policy at https://www.triplewhale.com/privacy-policy.
Your data may be processed in the USA and transferred there, i.e. to a third country outside the European Union (EU) or the European Economic Area (EEA). The legal basis for the data transfer is the adequacy decision with the USA pursuant to Article 45(1) of the GDPR on the basis of the EU-US Data Privacy Framework. Triple Whale has obtained certification under the EU-US Data Privacy Framework and has thereby committed to complying with EU data protection standards. The legal basis for this data processing is your consent, Article 6(1)(a) of the GDPR. You may withdraw this consent at any time by changing your settings via the link in the footer of our consent banner.
Forwarding via (affiliated) links
We sometimes place links on our website to make it easier for you to find other interesting websites. By clicking on the links you will only be redirected to the corresponding websites. No personal data will be passed on. In addition, we hereby draw your attention to the applicable data protection declarations of the respective websites to which you are redirected by clicking on the links at . We therefore accept no liability for third parties.
Your rights to information, rectification, blocking, erasure and objection
You have the right to receive information about your personal data stored by us at any time in accordance with the statutory provisions. You also have the right to correct, restrict, block or, apart from the prescribed data storage for business processing, delete your personal data in accordance with the statutory provisions. Furthermore, you are entitled to object to the processing that takes place on the basis of statutory provisions. Please contact our data protection officer for this and all other questions relating to data protection. You will find the contact details below. Irrespective of this, you have the right to lodge a complaint with the competent supervisory authority. Furthermore, we would like to point out that automated decision-making does not take place (e.g. decision on the conclusion of a contract directly by a computer programme).
Changes to our privacy policy
We reserve the right to amend this privacy policy from time to time to ensure that it always complies with current legal requirements or to implement changes to our services in the privacy policy, e.g. when introducing new services. The new privacy policy will then apply to your next visit.